What do you get when you pair the leading brand worldwide toy of preschool children with one of the most popular characters from the world of wooden train? In a few months we will find out. Since 2010, Fisher-Price, Thomas Tank Engine Marketing will play toy. The press is time for his birthday to coincide with the popular toy train '65.
Better for the engine and set its length, Fisher-Price is extending the brand beyond the current line of Thomas Wooden knownToy train set to include high quality die-cast vehicles, e-learning and developmental disorders, role play toys, battery ride-ons, and in some places, plastic pedal trike (see below for complete list).
Into a new agreement with HIT Entertainment, one of children in the world-leading programming, entertainment and features, has Fisher-Price toys have obtained the rights to the world (Japan excluded) for a collection of Thomas and Friends. HIT Entertainment portfolioincludes several Hot Properties - Barney (TM), Bob the Builder (TM), Fireman Sam (TM) and Angelina Ballerina (TM) are among the most popular.
What does this mean for the set of Thomas Tank Engine wooden train? According to Jeff Dunn, CEO of HIT Entertainment, "Alignment of a brand's most successful and outstanding pre-school with the world's largest toy manufacturer in the world is both an exciting event and a natural development for HIT Entertainment. We are very proud of Thomas & Friends. .. Welook forward to working closely with Fisher-Price less than Thomas & Friends to the next level as we start 2010, preparations for the celebration of 65th anniversary in Thomas. "The learning curve of toys will keep the rights to wood -Thomas.
Thomas the Tank Engine was popular with children since its first appearance in 1946 as a character in the wooden train Rev. WV Awdry's Railway Series. The popular TV series, Thomas the Tank Engine and Friends (Thomas and his friends inUSA) was followed in 1984. The series quickly gained popularity, perhaps in part to the casting of Richard Starkey, better known as Beatle Ringo Starr known as the Fat Director. From 2000 to 2009, Thomas the Tank Engine has also appeared in three films, which play a resurgence of Thomas toys.
The New HIT Entertainment / Fisher-Price deal, but brings Thomas back to its roots. How? The first Thomas toys were carved by Rev. Awdry from a piece of broomstick. Carvedsame train was determined to enjoy the toy Rev. Awdry young son, Christopher. (Christopher Awdry published author of several books such as Thomas, and marked the series as the beginning, when he was just two years old, and suffering through a bout of measles.) Today, Toys and Friends Wooden Railway Thomas the success the global brand for preschool age children.
Neil Friedman, president of Fisher-Price parent company Mattel Brands, said: "It 's natural that the worldNumber one brand for kids in preschool and largest toy manufacturers in the world should work together to loved the growth and development of this property a lot.
Fisher-Price and Thomas & Friends have both an incredibly rich history, and are much loved by children and parents are familiar with. We hope our know-how for the development of the line of Thomas Thomas in his 65th years and beyond. "
Want to learn more about New Thomas the Tank Engine toys for playing?Here is the complete list of the rights of global production, according to a joint press release:
The first vehicles, figures and play sets, including die-cast vehicles and playsets Track Master (TM) Rail
According Preschool Toys, including e-learning development toys
Third Puppets, games, puzzles, role play toys and water
Fourth Battery Powered Ride-On
Fifth Plastic Pedal Trikes (North and South America and Asia only)
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